中国KOL营销市场实践白皮书-R3-201904.pdf
摘要 : unprecedented level of importance in China, driven by the rapid growth of social media and mobile internet usage. According to recent studies, digital ad spending is expected to reach $110.5 billion in 2019, a 22% increase from 2018. Within digital marketing, key trends include the increased use of KOL marketing, more personalized marketing strategies, and a focus on data analysis and performance optimization. However, marketers face challenges related to the decentralization and fragmentation of social media, as well as the need to navigate different characteristics and rules across industries. The purpose of this white paper is to provide insights and best practices related to KOL marketing practices that can help marketers improve their strategies and achieve better results.
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