2023抖音趋势赛道风向标—服饰专刊-巨量算数-202307.pdf

摘要 : New Trends in the Fashion Industry In this edition of Trend Track, we explore the developments and potential in the fashion industry. With an increasing desire for beauty, comfort, and self-expression, people are paying more attention to their clothing choices. The fashion industry has seen unprecedented growth with the emergence of luxury brands, domestic and international designer labels, and sustainable and eco-friendly options. This diversification allows individuals to find their own unique style and express their values and aesthetics. The future of the fashion industry is promising, with infinite possibilities in every aspect of the process, from material selection and innovative design concepts to improved production techniques and brand image building. Each garment tells a story, just like the industry itself. With each try and each innovation, we create new beauty and foster new passions. Let's explore the depth and breadth of the fashion industry together and witness its unlimited potential. In this issue of Trend Track, we carefully selected and analyzed 50 promising fashion trends using advanced modeling and analysis methods. We identified four main trend directions: "Style Interpretation," "Hardcore Function," "Relaxed Casual," and "Urban Sports." We provide in-depth analysis and predictions in the hopes that this information will serve as valuable references and inspirations for readers. Furthermore, we examine the market developments and trends in the fashion industry. Clothing consumption has rebounded, showing resilience, and the demand for fashion content on platforms like TikTok has increased. Female, young, and urban consumers show higher interest in fashion-related content. The autumn and winter seasons witness higher popularity in women's clothing, while lingerie and accessories continue to gain momentum. Looking ahead, we predict six fashion trends for the autumn and winter seasons: "Old Money Aesthetic," "Streetwear & Punk," "Dark & Gothic," "Balletcore," "Wasteland," and "New Chinese Style." These trends reflect a variety of styles and preferences that will appeal to different consumers. Overall, the fashion industry presents endless possibilities and opportunities. By staying informed about consumer demands and trends, businesses can meet the needs of their target customers and thrive in this dynamic industry.